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A contemporary solution to a traditional article

Wadha

 

Wadha - Two Times Elliott
Wadha - Two Times Elliott
Wadha - Two Times Elliott

Wadha is a Doha-based Islamic fashion brand for women with a focus on unique fabrics and cuts. Contemporary, clean and slightly irregular in aesthetic, the simple identity designed aims to mirror the style of the clothing. The mark designed is a repeated ‘W’ from the Wadha logotype on its side—mirroring a sewing stitch.

  • Brand Identity
  • Creative Direction
  • Naming
  • Packaging
  • Type Design