The Sample Sale was a new event by the team behind Design Junction. The premise of the 3 day event was to offer an opportunity for people to buy designer products at a discounted price. We were commissioned to name, concept and design the marketing material, branding and spatial elements for the 22,000 square foot location. The concept was derived from the location of the sale itself, Victoria House. The underpinning idea, “House to Home” formed the basis of our graphic outputs.
To emphasise the vast array of brands at the show, the lock-up expands and contracts to allow for any wording, brand name or message to sit within it.