Created by brothers Charles and Jason Onuoha, Ihani and Maechi is a menswear brand inspired by street culture and tailoring.
Approached to develop the name, brand narrative, identity system and packaging, the concept revolves around the brother’s partnership. Collaborative at its heart, the brand takes its name from Charles and Jason’s middle names. We then created a logomark that further distilled this theme; using the logotype’s common characters to form a succinct brand signature. The identity was rolled-out across brand stationery, packaging and apparel.