Hone, formally Pentinnen Schöne, is an architectural practice based in Clerkenwell, East London. Looking to reflect the diversity of their growing team and body of work they approached us to complete their renaming, brand identity and both printed and digital collateral.
With the name extracted from the founder’s surname, the umlaut was then transformed into a colon to infer a sense of collaboration and on-going dialogue between Hone and their partners. Through the simple use of punctuation, a sense of continual flow and progression is suggested.
A bold colour palette and simple design direction echoed the clear, straightforward approach of the practice.