Rotate device to navigate.

Evolving and repositioning an open-minded dating app

Feeld

 

Feeld is a platform that connects couples and singles, allowing the freedom to discover the undiscovered

Feeld - Two Times Elliott - Brand Guidelines
Feeld - Two Times Elliott - Icons

Sensuous campaign imagery and graphics allude to the explorative nature of the app

Feeld - Two Times Elliott - Campaign
Feeld - Two Times Elliott - Art Direction
Feeld - Two Times Elliott - Campaign

Freedom to be yourself and discover the undiscovered. Feeld, formally 3nder, has created a platform for open-minded couples and singles.

We were approached to rebrand, rename and reposition the current app, most famous for its ability to bring three people together. The rename is a response based on the basic structural elements of a community – in the way that in its most simplistic incarnation, a community connects, builds, joins and links.

The app becomes an inclusive space that connects people with similar interests. There is a sense of belonging to something that is constantly evolving and creating new experiences for members to become a part of.

Photography: Paul Jung

  • Advertising
  • Art Direction
  • Brand Identity
  • Creative Direction
  • Design Direction
  • Naming