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A luxury gifting campaign centred around an Italian forestscape

Ermenegildo Zegna – Christmas


We were tasked to direct, build and animate a series of scenes for the brand’s online, social and printed Christmas gifting campaign

Working with high-end fashion house Ermenegildo Zegna, we were asked to art direct and deliver their Christmas gifting campaign, bringing their luxury toys and accessories to life with wit and humour. For the campaign we directed and produced 8 scenes, marrying art direction, set design, photography, illustration and animation together. Each scene was then used across the Zegna website and social media channels, which was then extended to run as a printed campaign across Milan, covering over 200 sites.

Photography: Luke Kirwan

  • Advertising
  • Animation
  • Art Direction
  • Creative Direction
  • Production
  • Set Build