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An identity for a location synonymous with secrecy, scandal and seduction

Disrepute

 

Disrepute - Two Times Elliott - Business Card Detail
Disrepute - Two Times Elliott - Membership Pack
Disrepute - Two Times Elliott - Postcard

Taking inspiration from Soho’s most notorious era, our design direction centres on concealed communications and discrete symbols

Disrepute - Two Times Elliott - Cloakroom Tag
Disrepute - Two Times Elliott - Menu
Disrepute - Two Times Elliott - Notecard Detail

Notecards within the space aim to encourage discreet communication amongst guests

Disrepute - Two Times Elliott - Spatial, Interior

Disrepute is a members bar in the heart of Soho, on a site with a rich history. Formally the Pinstripe Club the bar gained notoriety in the 1960s as the place where the infamous Profumo Affair begun. Taking inspiration from Soho’s most notorious era our design direction centres on concealed communications and discreet symbols.

To those in-the-know the bar is referred to in its abbreviated guise, D.R.P.. Notecards are present in the space to encourage communication amongst guests, and cocktail menus are set-up as a series of short stories, giving a glimpse into personal accounts, whilst members of staff and the names of cocktails are referred to by their initials to allude to secrecy and intimacy.

  • Brand Identity
  • Production
  • Website Design