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A narrative based approach to a multi-label lifestyle store

The Dayrooms

 

The Dayrooms is a London-based retail space centred around collections of memories and objects

The Dayrooms - Two Times Elliott - Packaging, Bag Detail
The Dayrooms - Two Times Elliott - Gift Voucher Cases
The Dayrooms - Two Times Elliott - Gift Voucher

A cafe, newspaper and multiple touch-points ensure moments and conversations continue beyond the confines of the store

The Dayrooms - Two Times Elliott - Moments, Copywriting
The Dayrooms - Two Times Elliott - Tote Bag
The Dayrooms - Two Times Elliott - Swing Tags
The Dayrooms - Two Times Elliott - Packaging, Ribbon Detail
The Dayrooms - Two Times Elliott - Editorial, Journal Spread
The Dayrooms - Two Times Elliott - Editorial, Journal Spread
The Dayrooms - Two Times Elliott - Editorial, Journal Spread

The Dayrooms is an Australian multi-label womenswear store based in Notting Hill, with an underpinning concept focused strongly on associating objects and products with everyday moments. This narrative approach was realised across all deliverables from stationery and packaging to store interior, creating a relaxed and personable experience.

The project included developing a brand narrative, naming, design direction, print production, digital design and interior concept.

 

  • Design Direction
  • Digital Design
  • Editorial
  • Identity Systems
  • Naming
  • Packaging