Cubitts is a spectacles brand founded in 2012 in Kings Cross, London. At its core, the Cubitts logomark is a direct reference to the rivets used within the structural components inside Kings Cross station. The principle of form following function continues onto the spectacles, with the rivet used as an integral part of the frame’s construction.
A complete overhaul of the brand’s material and colour palette, as well as a wide range of touch points, were unified in the rebranding process. From printed materials through to in-store collateral and digital assets, we were able to ensure a seamless experience both in physical and online purchases.