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An identity to support the growth of a London-based interior design studio

2LG Studio

 

2LG is an interior design studio, based in South East London, founded by creative duo Jordan Cluroe and Russell Whitehead

2LG Studio - Two Times Elliott - 2LG Interior, Mood Image

A new identity and website brought a renewed sense of vibrancy

2LG Studio - Two Times Elliott - 2LG Interior, Mood Image
2LG Studio - Two Times Elliott - Fully Responsive Website

2LG is an interior design studio based in South East London. We began the process by refreshing the core brand identity to include a bespoke animated logomark, logotype and full stationery set. This was then followed by a full refurbishment of their website.

Colour and materiality are a huge part of the studio’s ethos and with that in mind we ensured that colour was at the core of the new site. The site brought a renewed sense of studio growth while directing their large social and journal following to a singular, ownable platform. The journal was an integral part of the studio’s income and the focus on bringing this into the main website was paramount.

  • Brand Strategy
  • Creative Direction
  • Identity Systems