PROJECT | UNILED SOLUTIONS
Brief
UniLED Solutions is a fast pace and forward thinking technology company. Ben, Zak & Jamie came to us with energy and enthusiasm and a definite desire to break the mould when it comes to techy stereotypes. We tackled this from a completely different angle – great imagery was a major requirement in re inventing this industry sector.
Solution
We started by choosing powerful imagery for a distinctive and thematic background image. We then used a considerate format for the text layout and specific information. Everything is sharp and to the point with no fuss and nonsense!
A simple bold mark that lets imagery speak for itself. Unlike many technology based companies, we avoided a cliched design aesthetic, in favour of a more simplistic approach.
We created a logo based around a type face and then made some of our own unique tweaks using Illustrator. The result is both sophisticated, striking and unique in the technology field.


