Background

CORD Worldwide are a sonic branding company originated in London.

They came to us with a new name and required a new image. Having operated as cutting edge commercial for the last 6 years, this was a daunting process. Having to relaunch to the market with a new name and new persona. The brief was to update their image and bring them to the forefront of their market. They had a common love for neon signage, so we decided to try and explore this route.

We have created a simple, single lined logotype that mirrored and translated well into neon signage. Their stationery was also treated with as much respect. Matt Neon Cyan foil blocking onto triplexed GF Smith Colorplan Cool Grey board with a photoshoot image printed to the reverse.